(Politicizd) ----- Following outside pressure surrounding the Black Lives Matter movement, Target has announced it will spend more than $2 Billion on Black-owned businesses by 2025. Target Spokesperson, Christina Hennington, explained: "We have a rich history of working with diverse business, but there's more we can do ti spark change across the retail industry, support the Black community and ensure Black guest feel welcomed and represented when they shop at target".
The move, heavily promoted by today's mainstream media, comes after months of protest and deliberations calling on corporate America to advance racial equity or be canceled. As a result, companies have pursued thorough campaigns to promote their place in the social justice pursuit.
Last July, Google initiated a project to place all Black-owned business to the top of their search list in an effort to give them a selling advantage. From food to retail, all business were affected by this, where white-owned business were now harder to locate.
This past February, during black history month, the move was heavily promoted on twitter receiving grand praise for the ’woke’ idea.
Being woke, is defined as someone who is alert to injustice in society, particularly racism, has become a required qualification for any public figure.
Consequently, many conservatives have begun to question whether these moves toward 'equality' are actually steps in the wrong direction. In fact, they argue the moves are reminiscent of historic Jim Crow discrimination tactics used to separate Americans by their races. Historically, these laws suggested equality by separation, encourages buyers to consider race prior to any purchase. Today in 2021, the same concept has been reborn paving the way for division and a more polarized society.
Thus, when considering this separation based on race, it is undoubtedly true that they are racist. The idea that skin color of a respective owner of a company is relevant to its product is unthinkable and dangerous. Yet, Google along with other corporations argue it is imperative that we look through the lens of race.
Further stated, promoting a company solely on its racial makeup is counter-productive and should not be tolerated. In the nearly 60 years since the Civil Rights Act, every legislative step in every decade has led away from this conceptual thinking, yet now, it has returned. Which is why it is vastly important that Americans remember that complexion of one's skin color is an irrelevant and inaccurate indicator of any aspect of themselves.